55% of high-value travelers consider an easy-to-use website when choosing a brand for booking travel. Appears In Why it’s time for travel marketers to rethink loyalty Related Content How brands are winning loyalty from today’s frequent travelers How one travel marketer turned the typical use cases for video and search upside down How to win travelers in the age of assistance Related Data More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings. 48% of experience bookings are happening once travelers arrive at their destination. Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016. Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination. 3 X In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches. 8 X In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
