87% of high-value travelers have status with at least 1 airline or hotel brand. Appears In Why it’s time for travel marketers to rethink loyalty Related Content How brands are winning loyalty from today’s frequent travelers How one travel marketer turned the typical use cases for video and search upside down How to win travelers in the age of assistance Related Data High-value travelers make an annual average of 7 airline bookings. High-value travelers make an annual average of 9 hotel bookings. Only 21% of high-value travelers will sacrifice comfort for a lower price. Loyalty programs rank No. 4 in consideration when high-value travelers choose a brand to book travel with. 60% of high-value travelers consider customer service as their priority when choosing a brand for booking travel. 55% of high-value travelers consider an easy-to-use website when choosing a brand for booking travel.