of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.


of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.


of millennials who watch YouTube to learn how to do something new.


of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.


of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.