43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Ipsos MediaCT/Google, U.S., “Hispanic Millennial Study“, n=1,905 Digital Hispanic respondents, Jan. 2017.

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Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.
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of millennials who watch YouTube to learn how to do something new.
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of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.
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