People are watching more historical footage of their favorite sports now than they were five years ago.

Related Data

YouTube searches for Big Game ads have increased 3X over the past two years.

YouTube Search
80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos
30%

of sports fans stream live sports on their smartphone or tablet.

Google/Ipsos
84%

soccer fans on YouTube say they watch past World Cups or other soccer games.

Google/Ipsos
68%

Olympics fans on YouTube say they watch past Olympics or games/competitions of specific Olympic sports.

Google/Ipsos

growth in watch time of "funny" sports videos on YouTube in the past year.

Google Data