People are watching more historical footage of their favorite sports now than they were five years ago. Appears In The surprising thing sports fans are looking for on YouTube Related Content 3 ways brands are using data and technology to turbocharge their marketing How the CDC built an awareness campaign that spurred action Soccer Fandom: Taking the World Cup beyond the TV screen Related Data 3 X YouTube searches for Big Game ads have increased 3X over the past two years. 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. 30% of sports fans stream live sports on their smartphone or tablet. 84% soccer fans on YouTube say they watch past World Cups or other soccer games. 68% Olympics fans on YouTube say they watch past Olympics or games/competitions of specific Olympic sports. 50%+ growth in watch time of "funny" sports videos on YouTube in the past year.