People are watching more historical footage of their favorite sports now than they were five years ago.

Google/Ipsos Connect, U.S., YouTube Sports Viewing Study, N=1,520 adults ages 18–54, Sports fans that use YouTube at least monthly, Dec. 2017.

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3 X

YouTube searches for Big Game ads have increased 3X over the past two years.
YouTube Search
80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.
Google/Ipsos
30%

of sports fans stream live sports on their smartphone or tablet.
Google/Ipsos
84%

soccer fans on YouTube say they watch past World Cups or other soccer games.
Google/Ipsos
68%

Olympics fans on YouTube say they watch past Olympics or games/competitions of specific Olympic sports.
Google/Ipsos

50%+

growth in watch time of "funny" sports videos on YouTube in the past year.
Google Data