Matt Lawson

Matt Lawson

Vice President, Ads Marketing at Google

1 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015; Shoppers defined as people who intend to shop this holiday season with smartphones. n=778
2 Google Analytics data, September 2014 v. September 2015, United States
3-4 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015. Base: Holiday shoppers n=2004
5 Google Global search data, November 2014–October 2015, as defined by searches that trigger Shopping ads.
6 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015
Aggregated anonymized internal Google data from a sample of U.S. users that have turned on Location History. Queries were considered as being "from" a location if they occurred within one hour of a user visit to the department store. September 2015 vs. September 2014.
8 Google search data, Global, Q3 2015, mobile shopping searches as defined by clicks on Shopping ads.
9 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015
10 YouTube data, September 2014 vs. September 2015, United States. Classification as a shopping video was based on public data such as headlines, titles, tags, etc., and may not represent all apparel shopping videos on YouTube.
11 YouTube data, January–October 2015, United States. Classification as a "haul" video was based on public data such as headlines, tags, etc., and may not account for every "haul" video available on YouTube.
12 Google / Ipsos Brand Building on Mobile Survey, February 2015. Base: 3,505 respondents age 18-54 video viewers across devices (TV, desktop, smartphone, tablet).