Mobile watch time of YouTube videos with "ideas" in the title have grown over 135% in the past two years.

Searches for "ideas" on mobile have grown over 55% in the past two years.

Mobile searches for shopping lists have grown over 150% in the past two years.

Searches for "outfits for" increased by over 55% in the past two years.

Mobile searches for the "top or best ___ brands" have grown over 95% in the past two years.

of people say their phones reduce stress and/or anxiety in their lives.