Mobile watch time of YouTube videos with "ideas" in the title have grown over 135% in the past two years. Appears In How shoppers find ideas and inspiration Related Content Ask a researcher: Why shoppers are turning to search for ideas and inspiration Holiday checklist 2017: What to know about today's mobile-first shoppers How to make everyone on your team a data-savvy marketer Related Data Searches for "ideas" on mobile have grown over 55% in the past two years. Mobile searches for shopping lists have grown over 150% in the past two years. Searches for "outfits for" increased by over 55% in the past two years. Mobile searches containing the word "brands" have grown over 80% in the past two years. Mobile searches for the "top or best ___ brands" have grown over 95% in the past two years. 54% of people say their phones reduce stress and/or anxiety in their lives.