69% of LGBT respondents say that they enjoy inspirational LGBT-themed advertising. Appears In Data Dive: 2 approaches to drive LGBT engagement with your ads Related Content Pride year round: The benefits of LGBT-inclusive messaging in online video advertising Brands taking a stand: 4 industry leaders on the new rules of brand culture The case for diversity in advertising Related Data 59% of mobile gamers download a game within a day of discovering it. The No. 1 reason players say they came back to a game is new features, like additional levels. 64% of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills. 63% of casual gamers play games to pass the time. 48% of strategy gamers play games to pass the time. 49% of fantasy gamers play games to pass the time.