Leading marketers are 46% more likely than mainstream marketers to increase investments in capabilities, like machine learning, which can predict customer needs.
Econsultancy and Google, Marketing and Measurement Survey, n=514, marketing and measurement executives at North American companies with over $250M in revenues, March 2017
There has been 6X as much search interest for “bank” as for “doctor” in the last year.
Mobile searches related to financial planning and management have grown 70% over the last two years.
Searches for “saving advice” are up 15% in the past year.
of people consolidate their financial products and relationships to manage everything in one place or use a single login.
Top 5 features people want when they consolidate financial products:
– set and track budgets
– get FICO score updates
– receive proactive advice and tips
– pay family and friends
– receive other financial lesson plans
of financial consumers want additional digital features and would find them useful.