70% of millennials like it when they can click on a product from an ad. Appears In Make the grade for back-to-school: 4 YouTube trends to inform your video strategy Related Data 55% of millennials will ignore brands that don't show up in their searches or have poor reviews. 87% of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months. 36% of U.S. travelers would pay more for more tailored information and experiences. 1 in 3 international travelers are interested in using digital assistants to research or book travel. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.