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70%

of millennials like it when they can click on a product from an ad.

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55%

of millennials will ignore brands that don't show up in their searches or have poor reviews.

87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

36%

of U.S. travelers would pay more for more tailored information and experiences.

international travelers are interested in using digital assistants to research or book travel.

36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

92%

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.