76%

of people who search on their smartphones for something nearby visit a business within a day.

Google/Purchased, "Digital Diary: How Consumers Solve Their Needs in the Moment," Smartphone users = 1000, Local searchers = 634, Purchases = 1,140, May 2016.

Appears In

How Mobile Search Connects Consumers to Stores

Related Data

28%

of searches for something nearby result in a purchase.
Google/Purchased

1.5B

People visit 1.5 billion destinations every month related to their Google Searches.
Google Data

"Near me" mobile searches grew 136% YOY.
Google Data
88%

of people who conduct a local search on their smartphone visit a related store within a week.
Google/Ipsos Connect

84 %

Mobile makes up 84% of all "near me" searches.
Google Data
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.
Google/Phocuswright