2.1X There has been a 2.1X YOY increase in mobile searches for “stores open now” or “food open now." Appears In How Mobile Search Connects Consumers to Stores Related Data Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY. Searches for "free food" or "drink deal" restaurant apps have grown 100% YoY. 61% When visiting a restaurant or bar, 61% of people used their phone. As of mid-November 2023, U.S. holiday shoppers have 33% of their holiday shopping complete, which is 1 percentage point higher than the same time last year. As of November 12, 2023, 11% of Americans said they had already bought Black Friday deals and 24% said they were going to start buying Black Friday deals soon. Americans who shop for major sales events have different opinions on when is the best time to do so: 15% say before, 33% during, 13% after and 22% say it doesn’t matter because the entire period has good deals.
