61%
When visiting a restaurant or bar, 61% of people used their phone.
When visiting a restaurant or bar, 61% of people used their phone.
Google Data, “How People Use Their Devices,” based on convenience sample of opt-in U.S. cross-device users, ages 18–49 who signed into Google and turned on Location History (mobile Android-only and IE/Chrome/Firefox desktop browser); calibrated to population studied, Jan. 2016–March 2016.
Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.
Searches for "free food" or "drink deal" restaurant apps have grown 100% YoY.
There has been a 2.1X YOY increase in mobile searches for “stores open now” or “food open now."
As of September 2023, 35% of US consumers had already started their holiday shopping, and among those 32% have already made a purchase.
At the beginning of September 2023, 45% of U.S. consumers said they would like to receive communication from retailers and brands about end-of-year holiday promotions, deals, and/or gift ideas.
Among those planning to shop for the holidays, 65% say they will shop online more.