61%
When visiting a restaurant or bar, 61% of people used their phone.
When visiting a restaurant or bar, 61% of people used their phone.
Google Data, “How People Use Their Devices,” based on convenience sample of opt-in U.S. cross-device users, ages 18–49 who signed into Google and turned on Location History (mobile Android-only and IE/Chrome/Firefox desktop browser); calibrated to population studied, Jan. 2016–March 2016.
Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.
Searches for "free food" or "drink deal" restaurant apps have grown 100% YoY.
There has been a 2.1X YOY increase in mobile searches for “stores open now” or “food open now."
59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.