Mobile searches for “__ should I __” have grown 80% in the past two years.

Related Data

80%

of people say they typically switch between online search and video when researching products to buy.

Google/Magid

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

Google

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

YouTube

Black millennials watch substantially more YouTube on mobile than other millennials.

Nielsen Electronic Mobile Measurement

There has been a 65% YOY increase in watch time for the top travel-related YouTube videos on mobile devices.

YouTube Data