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Mobile searches for “__ should I __” have grown 80% in the past two years.

Google Data, U.S., Mobile, Jan.-Sept. 2017 vs. Jan.-Sept. 2015.

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More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.
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48%

of experience bookings are happening once travelers arrive at their destination.
Google/Greenberg

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.
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Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg