Mobile searches for “things to do/activities” + “near me” have seen a 6X increase over the last two years.

Google Data, U.S., April 2015–March 2016 vs. April 2017–March 2018.

Appears In

What travel marketers should know about people searching for experiences

Related Content

How video helped one travel marketer convert undecided customers How data, measurement, and automation can position travel marketers for growth 5 principles of effective mobile landing pages for travel marketers

Related Data

48%

of experience bookings are happening once travelers arrive at their destination.
Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.
Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.
Google/Greenberg