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72%

of mobile travelers agree that when researching on their smartphones, they look for the most relevant information regardless of the travel company providing the information.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1063 U.S. travelers ages 18+ who use a smartphone and for whom the statement is applicable, April 2016.

Appears In

How micro-moments are reshaping the travel customer journey

Related Data

More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.
Google Data
48%

of experience bookings are happening once travelers arrive at their destination.
Google/Greenberg

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.
Google Data

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg