68%

Olympics fans on YouTube say they watch past Olympics or games/competitions of specific Olympic sports.

Related Data

YouTube searches for Big Game ads have increased 3X over the past two years.

80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

30%

of sports fans stream live sports on their smartphone or tablet.

84%

soccer fans on YouTube say they watch past World Cups or other soccer games.

People are watching more historical footage of their favorite sports now than they were five years ago.

growth in watch time of "funny" sports videos on YouTube in the past year.