67%

of travelers are more likely to book with a travel company that provides relevant information for the destinations they're interested in.

Related Data

17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take.

Google/Bain

16% of people surveyed say they were inspired to book a trip because they had wanted to travel to a destination for some time.

Google/Bain

16% of people surveyed booked a trip because they felt they were due a vacation.

Google/Bain

8% of people surveyed were inspired to travel because they wanted to visit a friend or family member.

Google/Bain

7% of people surveyed booked a trip to travel and celebrate a special event.

Google/Bain

7% of people surveyed booked a trip because they saw a special offer or discounted price for travel to a destination.

Google/Bain