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Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  

Google Data, U.S., Mobile, Jan.–Sept. 2016 vs. Jan.–Sept. 2017.

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Related Data

There has been 6X as much search interest for “bank” as for “doctor” in the last year.
Google

Mobile searches related to financial planning and management have grown 70% over the last two years.
Google Data

Searches for “saving advice” are up 15% in the past year.
Google Internal Data
84%

of people consolidate their financial products and relationships to manage everything in one place or use a single login.
Google/Accenture

Top 5 features people want when they consolidate financial products:
– set and track budgets
– get FICO score updates
– receive proactive advice and tips
– pay family and friends
– receive other financial lesson plans
Google/Accenture
81%

of financial consumers want additional digital features and would find them useful.
Google/Accenture