Searches for learning-related apps, such as “guitar learning app” and “K-12 learning app,” have grown 80% YOY. Related Content Most app users churn within 3 months—here’s how to avoid becoming a statistic How machine learning is changing the game for app marketers Related Data 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY. Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY. Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY. Brand-specific searches for time-saving “delivery” and “pick up” apps have grown over 205% YoY. Searches for "free food" or "drink deal" restaurant apps have grown 100% YoY.
