Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

Related Data

36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright

17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take.

Google/Bain

16% of people surveyed say they were inspired to book a trip because they had wanted to travel to a destination for some time.

Google/Bain

16% of people surveyed booked a trip because they felt they were due a vacation.

Google/Bain

8% of people surveyed were inspired to travel because they wanted to visit a friend or family member.

Google/Bain