Only 46% of high-value travelers are motivated by loyalty programs when booking travel. Appears In Why it’s time for travel marketers to rethink loyalty Related Content How brands are winning loyalty from today’s frequent travelers How one travel marketer turned the typical use cases for video and search upside down How to win travelers in the age of assistance Related Data 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. 17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take. 16% of people surveyed say they were inspired to book a trip because they had wanted to travel to a destination for some time. 16% of people surveyed booked a trip because they felt they were due a vacation. 8% of people surveyed were inspired to travel because they wanted to visit a friend or family member.