Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years. Appears In Micro-Moments Now: Why expectations for 'right now' are on the rise Related Content Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Data Overall restaurant-related searches have grown by double digits in the past two years, while those same restaurant-related searches that include a zip code have declined over 30%. > 50 % Mobile searches for “best ___ chocolate” have grown by over 50% in the past two years (e.g., “best dark chocolate” and “best hot chocolate”). Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing. Smartphone users cite price as the most important factor in booking travel. Easy search functionality and a simple booking process are also cited as important features. Friction on a mobile site when completing a booking can lead to travelers trying another site.