Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Related Data

Overall restaurant-related searches have grown by double digits in the past two years, while those same restaurant-related searches that include a zip code have declined over 30%.

Google

Mobile searches for “best ___ chocolate” have grown by over 50% in the past two years (e.g., “best dark chocolate” and “best hot chocolate”).

Google Data

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

Google/Phocuswright

Smartphone users cite price as the most important factor in booking travel.

Google/Phocuswright

Easy search functionality and a simple booking process are also cited as important features.

Google/Phocuswright

Friction on a mobile site when completing a booking can lead to travelers trying another site.

Google/Phocuswright