Search is the No. 1 channel high-value travelers turn to. Appears In How brands are winning loyalty from today’s frequent travelers Related Content Why it’s time for travel marketers to rethink loyalty How one travel marketer turned the typical use cases for video and search upside down How to win travelers in the age of assistance Related Data 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). 80% of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from. 83% of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from. 48% of shoppers surveyed say they use Google to get helpful recommendations or suggestions on what to buy. 48% of experience bookings are happening once travelers arrive at their destination. Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.