Search is the No. 1 channel high-value travelers turn to.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
80%

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.

Google/Ipsos
83%

of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.

Google/Ipsos
48%

of shoppers surveyed say they use Google to get helpful recommendations or suggestions on what to buy.

Google/Ipsos
48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

Google/Greenberg