of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.

of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.

of shoppers surveyed say they use Google to get helpful recommendations or suggestions on what to buy.

of experience bookings are happening once travelers arrive at their destination.

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.