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72%

of parents who own voice-activated speakers said they are likely to use them to buy something in the next month, compared to 51% of non-parents.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” Parents n=844, Non-Parents n=798, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home), A18+, Aug. 2017.

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