How they typically use it

Parents 04 Graphic

Related Data

72%

of parents who own voice-activated speakers said they are likely to use them to buy something in the next month, compared to 51% of non-parents.

Google/Peerless Insights
76%

of parents say they typically use their devices while doing other things, compared to 62% of non-parents.

Google/Peerless Insights

Tasks done at least weekly

Parents 03 Graphic
Google/Peerless Insights
Top five things parents say their children do on their voice-activated speaker
Google/Peerless Insights

Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

Google Data
51%

of people 55+ said a top reason for using voice-activated speakers is “it empowers me to instantly get answers and information.

Google/Peerless Insights