76% of parents say they typically use their devices while doing other things, compared to 62% of non-parents. Appears In Why parents are voice-assistance power users Related Content OK, marketers: Here’s what people are saying about their voice-activated speakers 5 ways voice assistance is shaping consumer behavior Related Data 72% of parents who own voice-activated speakers said they are likely to use them to buy something in the next month, compared to 51% of non-parents. Tasks done at least weekly How they typically use it Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY. 51% of people 55+ said a top reason for using voice-activated speakers is “it empowers me to instantly get answers and information.
