Skip to Content

of people 55+ said a top reason for using voice-activated speakers is “it empowers me to instantly get answers and information.

Related Data


of parents who own voice-activated speakers said they are likely to use them to buy something in the next month, compared to 51% of non-parents.


of parents say they typically use their devices while doing other things, compared to 62% of non-parents.

Tasks done at least weekly

Parents 03 Graphic

How they typically use it

Parents 04 Graphic
Top five things parents say their children do on their voice-activated speaker

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).