81%

of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.

Related Data

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

increase in earned views on YouTube in the last year.

increase in watch time of YouTube content in the last year.