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81%

of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.

Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=418 parents that visit YouTube at least once a month)

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Make the grade for back-to-school: 4 YouTube trends to inform your video strategy

Related Data

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.
YouTube
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
Google/Ipsos

> 7,300

years of watch time of apartment tour/home tour videos on YouTube in the past two years.
Google Data

5 X

increase in earned views on YouTube in the last year.
YouTube Analytics Data

39s

increase in watch time of YouTube content in the last year. 
YouTube Analytics Data