3 X YouTube searches for Big Game ads have increased 3X over the past two years. Appears In The surprising thing sports fans are looking for on YouTube Related Content 3 ways brands are using data and technology to turbocharge their marketing How the CDC built an awareness campaign that spurred action Soccer Fandom: Taking the World Cup beyond the TV screen Related Data 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. 30% of sports fans stream live sports on their smartphone or tablet. 84% soccer fans on YouTube say they watch past World Cups or other soccer games. 68% Olympics fans on YouTube say they watch past Olympics or games/competitions of specific Olympic sports. People are watching more historical footage of their favorite sports now than they were five years ago. 50%+ growth in watch time of "funny" sports videos on YouTube in the past year.
