Redefining Advertising: How 2013 Transformed Digital Marketing

December 2013

It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today's constantly connected consumers more easily and effectively than ever. Creative got more intelligent, campaigns spanned screens and formats, media buying went real-time, and new metrics for success emerged. Here's a look at the big shifts that redefined the industry this year-and for many to come.

Online Advertising