It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today's constantly connected consumers more easily and effectively than ever. Creative got more intelligent, campaigns spanned screens and formats, media buying went real-time, and new metrics for success emerged. Here's a look at the big shifts that redefined the industry this year-and for many to come.
Redefining Advertising: How 2013 Transformed Digital Marketing
December 2013
Others are viewing
Marketers who view this are also viewing
-
CollectionCollectionCollection
Online Advertising
-
PerspectivePerspective
The case for diversity in advertising
-
ArticleArticle
Inside Google Marketing: How we (finally) proved the value of influencer marketing
-
ArticleArticle
How people decide what to buy lies in the ‘messy middle’ of the purchase journey
-
ArticleArticle
Inside the Google media team’s cookieless measurement tool kit
-
ArticleArticle
How marketers are tapping their apps to supercharge business growth