Tech devices have ranked as one of the top 5 most-purchased gift categories each of the past two years.
Google/Ipsos, U.S., Holiday Study, n=5,543 online Americans 18+ who shopped in the past two days, Nov. 2018–Jan. 2019.
Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.
of people use some form of AI weekly.
61% of people own a smart device.
Tech shoppers spend 74% of their time researching online versus 26% offline.
The Google Assistant is now built into more than 1 billion devices.
Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.