Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.

Google/LRWGreenberg, U.S., Consumer Electronics Path to Purchase Study, Base: consumers who have purchased (in the past three months) or intend to purchase (within six months) consumer tech products, n of 2,243 survey respondents and n of 1,499 clickstream panelists, Aug. 2019.

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Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
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+60 %

Mobile searches for “best vacuum” have grown over +60% in the past two years.
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Mobile searches for “best wireless headphone(s)” have grown by over 80% in the past two years (e.g., ”best wireless headphones for running,” ”best wireless headphones for working out,” and ”best wireless headphones 2018”).
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Mobile searches for “tv with” have grown by over 60% in the past two years.
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76%

of people use some form of AI weekly.
OMD

61% of people own a smart device.
OMD