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Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.

Google/Econsultancy, U.S., "The Customer Experience Is Written in Data", U.S., May 2017.

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Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.
Google/LRWGreenberg
76%

of people use some form of AI weekly.
OMD

61% of people own a smart device.
OMD

Tech devices have ranked as one of the top 5 most-purchased gift categories each of the past two years.
Google/Ipsos
74%

Tech shoppers spend 74% of their time researching online versus 26% offline.
Google/LRWGreenberg

The Google Assistant is now built into more than 1 billion devices.
Google Home