5 marketing leaders reveal how they plan to win in 2021

5 marketing leaders reveal how they plan to win in 2021

Guests
Chrissie Hanson, Global Chief Strategy Officer at OMD
Tamon George, Co-Founder and CEO at Creative Theory
Nick Slaymaker, Chief Investment Officer at MediaCom
Mark Read, CEO at WPP
Jabari Hearn, SVP, Marketing for Brand and Entertainment at Westbrook Media
Published
February 2021

What if someone were to ask you “What’s the best 2020 insight you’re bringing into this year?” That’s what we asked OMD’s Chrissie Hanson, Creative Theory’s Tamon George, MediaCom’s Nick Slaymaker, WPP’s Mark Read, and Westbrook Media’s Jabari Hearn. It’s a tough question, but their answers are unsurprisingly insightful.

0:01

Chrissie Hanson: There are no hacks in life.

0:04

Jabari Hearn: What 2020 taught me is that you have to be

0:06

a lot more action oriented.

0:08

Tamon George: As a small business, I think you might hold

0:11

a lot more power than we think we hold.

0:15

[TITLE CARD] What’s the best 2020 insight you’re bringing into this year?

0:17

Nick Slaymaker: One of the biggest insights this year, and

0:23

it sounds obvious, but it's not, is how almost seamless and easy it was to have everyone

0:24

working at home.

0:27

Mark Read: The biggest insight I've had this year that

0:33

I'll take into 2021 is the importance of empathy, the importance of understanding how our people

0:37

and how our clients are feeling, and really building a human connection with them.

0:40

Jabari: You have to be focused on what you want to

0:44

do, the impacts you want to make, where you want to take your life and career, and drive

0:45

it.

0:48

I believe either you're driving or you're being dragged.

0:52

So every time I don't feel like I know where I'm going or what I'm doing, I try to just

0:55

move to action, I just start acting and moving.

0:58

I think about action words like think, do, be, go.

1:01

Chrissie: You have to go back to the basics.

1:06

It's about hard work, being very prepared, doing your homework.

1:13

Having done that groundwork allows you to move much faster, and you do need to do that

1:14

as a team.

1:16

Tamon: Our competition are some of the biggest companies

1:22

in the world, some that have worked with clients for 40 or 50 years and have people who have

1:26

advertising experience greater than all the sum of our parts.

1:32

And for us, we typically serve as that bridge between commerce and community, and I think

1:36

there are very few people who truly understand what it means to be in that position, and

1:40

the power that you hold to be kind of that bridge in that link.

1:43

Nick: Really I think its going to have, not just

1:46

our business, everyone's been saying it, but long term consequences to how we all think

1:50

about work, where we live, how we manage our time, how we manage our work-life balance.

1:53

And I think the consequences of that are going live with us for a long time.

1:53

[END CARD] Think with Google

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