66%
of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
Google/Ipsos, U.S., Inclusive Marketing Study, n of 2987 U.S. consumers aged 13–-54 who access the internet at least monthly, Aug. 2019.
of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.
of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.
of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.
of LGBTQ consumers are more likely to feel positively toward brands with advertising that demonstrates that men and women have the same capabilities and roles.
of LGBTQ consumers are more likely to interact with an online ad that authentically represents their sexual orientation.
of Black consumers are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity.