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71%

of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.

Google/Ipsos, U.S., Inclusive Marketing Study, n of 2987 U.S. consumers aged 13–-54 who access the internet at least monthly, Aug. 2019.

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66%

of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
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69%

of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.
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65%

of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.
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67%

of LGBTQ consumers are more likely to feel positively toward brands with advertising that demonstrates that men and women have the same capabilities and roles.
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71%

of LGBTQ consumers are more likely to interact with an online ad that authentically represents their sexual orientation.
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69%

of Black consumers are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity.
Google/Ipsos