Skip to Content
69%

of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.

Related Data

71%

of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.

66%

of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.

65%

of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.

67%

of LGBTQ consumers are more likely to feel positively toward brands with advertising that demonstrates that men and women have the same capabilities and roles.

71%

of LGBTQ consumers are more likely to interact with an online ad that authentically represents their sexual orientation.

69%

of Black consumers are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity.