Everyone loves a good bargain and nothing beats mega sale days when it comes to discounts. These include the immensely popular double-digit sale days such as 9.9, 10.10, 11.11, and 12.12, which are commonplace in Southeast Asia and Taiwan. In other APAC markets, similar mega sale moments taking place in the same period include major cultural and seasonal shopping festivals such as Flipkart’s Diwali sales in India and eBay Korea’s “Big Smile Day” in November.
The enduring appeal of mega sale days in APAC presents brands with fresh opportunities for business growth and new audiences to reach, if they know how to connect with consumers meaningfully.
Explore our four-part guide on winning mega sale days to discover new ways of thinking about driving business growth during peak sale periods. The guide has everything from the latest shopper trends to practical tips on building impactful ad creatives, seamless shopping experiences, and effective media strategies.