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Australia

How to meet Aussie shoppers’ unique expectations for each key retail event

December 2019

Aussies spend big on three retail events — Black Friday, Christmas, and Boxing Day. Discover how people approach each retail event, and see how you can help shoppers check off everything on their holiday wish lists.

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1 Kantar TNS/Google, Australia Shopper Pulse, n=534, Aug. 2019.

2-3, 10 Australia Post, Inside Australian Online Shopping 2019: eCommerce Industry Report.

4-5 Google Trends, Australia, 2018.

6 Google Internal Data, Australia, Gift category queries, Oct.–Dec. 2018.

7 Google Trends, Australia, YouTube Searches, Nov.–Dec. 2017 vs. Nov.–Dec. 2018.

8 Nielsen Digital Content Ratings, Monthly Total, P18+, Combined (C/M), Video, Reach % / Average Time Spent, May 2019.

9 PayPal, 2019 “Trends Report” via Inside Retail, May 2019.

11 Google Trends, Australia, Nov.–Dec. 2017 vs. Nov.–Dec.2018.

12-13 Kantar TNS/Google, Australia Shopper Pulse, Online Shopping Deep Dive, n=505, March 2019.