Skip to Content
Australia

How to meet Aussie shoppers’ unique expectations for each key retail event

December 2019

Aussies spend big on three retail events — Black Friday, Christmas, and Boxing Day. Discover how people approach each retail event, and see how you can help shoppers check off everything on their holiday wish lists.

Holiday-Retail_top-animation
TwG_AUNZ_HolidayRetailTrends_R3_Inline_PT1.png
Holiday-Retail_animation-1
TwG_AUNZ_HolidayRetailTrends_R3_Inline_PT2(1).png
Inline_Animation2
TwG_APAC_HolidayRetailTrends_Inline_PT3.png
Holiday-Retail_animation-3
Animationbottomgif

Others are viewing

Marketers who view this are also viewing

Interactive Feature
Interactive Feature

What makes people around the world click "add to cart"?

Video
Video

The keys to keeping up with today’s curatorial consumer

Watch now
Article
Article

Digital is transforming consumer shopping behavior in Pakistan. Here’s what that means for marketers

Article
Article

Understanding APAC shoppers: 3 surprising findings from the latest research

Article
Article

Ready for 2022: Marketing strategies and consumer insights that will help you plan for the future

Presentation
Presentation

How omnichannel retailers can maximize impact this shopping season

1 Kantar TNS/Google, Australia Shopper Pulse, n=534, Aug. 2019.

2-3, 10 Australia Post, Inside Australian Online Shopping 2019: eCommerce Industry Report.

4-5 Google Trends, Australia, 2018.

6 Google Internal Data, Australia, Gift category queries, Oct.–Dec. 2018.

7 Google Trends, Australia, YouTube Searches, Nov.–Dec. 2017 vs. Nov.–Dec. 2018.

8 Nielsen Digital Content Ratings, Monthly Total, P18+, Combined (C/M), Video, Reach % / Average Time Spent, May 2019.

9 PayPal, 2019 “Trends Report” via Inside Retail, May 2019.

11 Google Trends, Australia, Nov.–Dec. 2017 vs. Nov.–Dec.2018.

12-13 Kantar TNS/Google, Australia Shopper Pulse, Online Shopping Deep Dive, n=505, March 2019.