In the final installment of our series of insights on Asia’s gaming market — commissioned and organized with Niko Partners — we explore the region’s top-grossing mobile games and genres in the first half of 2020 to understand how evolving player preferences, culture, and game developers have uniquely shaped the landscape of each country.
Asia, Australia & New Zealand
For the win: Breaking down the preferences of Asia’s mobile gamers
Rohini Bhushan
/
September 2020
Others are viewing
Marketers who view this are also viewing
-
Infographic
InfographicRise of the player-fan: The growing opportunity of mobile esports in Asia
-
Infographic
InfographicPlay like a girl: Key ways to engage one of Asia’s fastest growing gaming audiences
-
Infographic
InfographicFrom playing to paying: The art of monetizing games in Asia
-
Article
ArticleMix and match: 5 takeaways from hybrid-genre game marketing
-
Infographic
Infographic‘Tis the season to shop: Indonesia
-
Article
Article3 ways you can work smarter, not harder, and drive results with AI in marketing
Rohini Bhushan
Marketing Manager, Apps and Games, Google APAC1 Google/Niko Partners, “Level Up: A Guide to Succeed in Asia’s $70B Gaming Market,” June 2020.