1. DoubleClick products for advertisers are now a part of the Google Marketing Platform. Learn about our new brands.
  2. Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016.
  3. NPR, “Keep Flu at Bay with a Song,” April 2009.
  4. Google internal data; aggregated, anonymized Google Analytics and Google Ad Manager data from a sample of mWeb sites opted into sharing benchmark data; June 2015–May 2016, Global, n=4,500.
  5. Google Ad Manager, Google Active View ad viewability for 10.7K mWeb homepage domains with >70% measurable ad viewability, February 2016, Global.
  6. Google internal data; Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data; n=3,500, March 2016, Global.
  7. Google Webmaster Central Blog, "#MobileMadness: a campaign to help you go mobile-friendly," April 2015.
  8. Google internal data; Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data; March 2016, Global, n=3,700.
  9. Akamai Technologies, “Consumer Web Performance Expectations Survey,” 2014.
  10. Webpagetest.org, Sampled 11,800 global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016

DoubleClick for Publishers and DoubleClick Ad Exchange are now Google Ad Manager. Learn about our new brands.