AI Explored: How does generative AI work?
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February 2024Share this page
AI Explored: How does generative AI work?
February 2024Join us in this episode of the AI Explored series as we explore what generative AI is and how it works. Learn the basics of generative AI, including how it trains on data, and how you can harness Gemini and other generative AI tools to create new text, images, and audio.
Watch the first part of this video series to learn how AI can help you to predict customer journeys, and uncover more AI-powered marketing insights on the Think with Google YouTube channel.
Generative AI is everywhere – and it's a game-changer… with the potential to transform the world as we know it. Think of the leap to the mobile phone — or from snail mail to the internet. That’s how big of a deal it is. But what exactly is it?
Generative AI is called generative because it generates new things. Basically, Generative AI learns from tons of data: text, images, audio and so much more to craft something new based on your input.
The models that power generative AI tools are data consumers, absorbing billions of words, images, and audio clips, spotting patterns and making connections.
So, when you toss it a prompt, like a sentence or a question, the model conjures up a response using the information it's gathered… no matter how niche.
It's not searching the web. Instead, it's using everything it’s learned to craft something specifically for you. So the more specific your prompt is, the better the result.
In the past, these large language models could only predict single words. But today, Google AI can tackle entire sentences, paragraphs, or even massive documents. It can help you write emails, break language barriers, create poetry, impress your co-workers, write a birthday song, write ad copy, draft a marketing brief, create product backgrounds, and so much more.
So whether you’re trying to reach the masses - or just that one special person, Google AI is here to help.
Check out our AI Essentials to get started.
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