AI Explored: How does generative AI build marketing assets that work?
Published
February 2024Share this page
AI Explored: How does generative AI build marketing assets that work?
February 2024Generative AI is helping to usher in a new era of creativity in marketing. Not only can it create eye-catching images, it’s capable of bringing your vision to life with marketing assets that are tailored, effective, and on brand.
In this episode of AI Explored, discover how to kickstart your generative AI journey and quickly build the variety and volume of creative assets needed to meet the demands of today’s consumers.
Watch the next part of this video series to learn the basics of generative AI, and uncover more AI-powered marketing insights on the Think with Google YouTube channel.
The number of customer touch points for your ad campaigns has exploded. With that, so has the volume and variations of creative assets that you need to reach your audience.
Google AI is here to help supercharge your creative process.
Our generative AI solutions can help you generate marketing assets like: eye-catching product images and captivating ad copy, dubs ready to go for global audiences, videos in different formats, styles and lengths, and fresh music for your content… so you can bring your vision to life across more moments.
You’re the carpenter! The artisan of advertising, a maestro of marketing!
While AI might be the toolbox, it takes an expert with empathy and curiosity to pick the right tools to get the job done.
And it goes way beyond ads. Imagine the possibilities – social posts, brainstorming, brief-writing, emails and event invites.
Of course now that you can make so many things, it’s still important they feel like your brand. You can teach AI colors, images, logos and even tone of voice and it can learn how to match your brand’s look and feel.
With the right inputs you'll be able to quickly unlock variety and volume, making high quality assets that resonate and drive performance.
Check out our AI Essentials to get started.
Others are viewing
Marketers who view this are also viewing
-
VideoVideo
AI Explored: How does generative AI work?
Watch now -
VideoVideo
AI Explored: How does first-party data fuel your AI-powered campaigns?
Watch now -
ArticleArticle
Inside Google Marketing: How we’re using AI
-
ArticleArticle
AI for marketing: from hype to how
-
PerspectivePerspective
A transformative era in APAC for AI in marketing
-
ReportReport
Unlocking India’s export potential: Your international growth playbook
-
ArticleArticle
Level up your AI marketing maturity to unlock profitable growth
-
ArticleArticle
Where APAC stands in the AI marketing journey: 3 insights to help you get ahead