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Way before customers hit that BUY button, they've traveled a long and winding digital road that led them to this decision. For the lone marketer trying to understand all the ways a customer can arrive at a purchase – it can feel a lot like searching for a single grain of sand.
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But thanks to Google AI, this path from pondering to purchasing is a lot easier to understand. AI helps marketers by spotting patterns in data, making predictions about what people want and showing you how to engage those consumers in the most effective way possible.
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Here's how it works: Google AI understands not just search context, but intent. So it can help pair your ads with the most relevant searches. For example: If Jamal searches for “bats,” depending on his intent, it could lead to either “13 Awesome Facts About Bats” OR to “Kids Bats – Top Brands at Low Prices!”
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And if you run a store selling sporting goods, you only want to show up for people searching for a cricket bat — and not the ecologically beneficial nocturnal mammal.
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For every Google search, AI instantly considers billions of combinations of signals, such as the search query, location, and device. AI analyzes and recognizes patterns in these signals, in order to predict the right time to show your ad across channels and to help make the right bid at the right moment.
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In the fast moving world of digital advertising, there are a lot of decisions and predictions to make everyday.
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AI excels at making these predictions, helping your business grow.
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With Google AI, navigating customer journeys has never been easier. Check out our AI Essentials to get started.
