This video series provides, at a glance, APAC’s top Year in Search 2021 trends. Google APAC’s Director of Large Customer Marketing and Events, Shaifali Nathan, shares five consumer trends you need to know to guide your marketing strategy forward.
Trend 1: Digital mainstreamed
Even as physical spaces began opening up in 2021, searches show that consumers still rely on digital and omnichannel solutions.
Trend 2: Lives reexamined
People are reevaluating their lifestyle choices and this presents a rare window of opportunity to put your brand back on the table.
Trend 3: Bridging distances
Consumers are looking to satisfy not only functional needs but also their need for emotional connection, and digital innovation can enable brands to do this.
Trend 4: Truth seekers
Trust is now a brand’s most important asset, with consumers willing to go the extra mile to ensure brand accountability and transparency.
Trend 5: Growing inequalities
Amid growing inequalities across APAC, people are expecting brands to drive meaningful change.