When it comes to online video, Taiwanese are turning to YouTube. Whether they’re watching content from their favorite YouTube creators or looking for product information before making a purchase, audiences of all ages are contributing to the platform’s growing popularity across Taiwan. Discover how YouTube is influencing consumers’ lives — and how brands can reach this growing audience.
Taiwanese turn to YouTube for online video content
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1 Google/Ipsos, YouTube User Profiling Study, July 2018.
2 YouTube Internal Data.