Creativity thrives under constraint. With a majority of marketers around the world working on advertising from home, creativity seems to be the remedy for cabin fever — as reflected clearly in October’s YouTube APAC Ads Leaderboard. Apple India broke out of the classic show-and-tell mould and had device users persistently interrupting the narrator to remind her that the futuristic technology she’s describing already exists, while Nestlé Thailand blurred the lines between real life and animation to highlight the reality-bending, unimaginably great taste of its ice cream. Times may be trying, but our creative spirits will always shine through.
