To help marketers understand Pakistan’s video-viewing behavior, we conducted a YouTube Profiling Study with Kantar TNS. “Our YouTube profiling research shows that although YouTube only became available again in Pakistan a couple of years ago, it's already established itself as the favorite online video destination of the country,” said Matt Beal, senior consultant at Kantar TNS.
YouTube: Pakistan's most popular online video platform
1 YouTube Profiling Study, Kantar TNS, Pakistan, October 2018.
2 Pakistan Millennial Study, Ipsos, “Getting Closer To MENA’s Generation Y”, March 2018.
3 Google Internal Data, September 2018.