Smartphones have replaced Canadians’ maps, alarms, translators, and personal trainers. Are wallets next? Here’s a look at how Canadian consumers are using their phones to pay today and what they want from mobile wallet technology in the future.
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1 Google/Kelton, "Rising Consumer Expectations Study," Dec 2016, Canada, Online study to a nationally representative sample of Canadians 18+, n=2,225 smartphone owners.
2 Google/Ipsos Connect, "Rising Consumer Expectations in the Micro-Moment," Dec 2016, Canada, n=1,317 Canada online smartphone users 18+.
3 Google/Kelton, "Rising Consumer Expectations Study," Dec 2016, Canada, Online study to a nationally representative sample of Canadians 18+, n=3,077.
4 Findings based on survey data collected online by Nielsen through the Mobile Wallet Study between Aug 22 to Sept 16, 2016, among 2,009 Canadian mobile device owners aged 18+.
