2 X Ease of use and navigation are nearly 2X as important as any other feature in a finance app. Appears In The finance app in mobile banking Related Data Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY. 53% of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs. 67% of users prefer finance apps that store their preferences to make future activities easier. 2.5 The average number of finance apps that smartphone users have installed on their phones. 38% of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives. 6 in 10 smartphone users prefer using a finance app over a mobile site to check their investments.
