2 X
Ease of use and navigation are nearly 2X as important as any other feature in a finance app.
Ease of use and navigation are nearly 2X as important as any other feature in a finance app.
Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who used a smartphone for finance in the past month, Oct. 2016.
of parents are concerned about the amount of time their kids spend on devices.
Mobile queries that contain "bank near me" have grown by over 60% in the past two years.
of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
